• CUPRA Design Director Jorge Diez previews the distinctive features of the new CUPRA Born
• The never-before-seen rear end features a horizontal light signature and diffuser for greater dynamism and efficiency
  
• Emotional, occupant-focused and Barcelona-inspired design define CUPRA’s first 100% electric car
  

The countdown has begun. But with just a few days to go until the global unveiling of the CUPRA Born, the CUPRA team’s head of design, Jorge Diez, explains its main features and provides some details that have never been revealed before. Its creation has been a great challenge and, as he assures us, a great satisfaction at the same time. “Designing CUPRA’s first 100% electric car has been a dream come true for the team.” Below is how he explains the keys to its design.