• World premiere of the launch campaign for the brand’s first plug-in hybrid model: the CUPRA Leon e-HYBRID
• Spanish-German actor Daniel Brühl stars the spot and becomes new CUPRA ambassador
• American jazz star Kamasi Washington composed the song exclusively for the campaign
• The new CUPRA Leon and CUPRA Leon Sportstourer e-HYBRID start the brand’s journey towards electrification

 CUPRA presents the launch campaign of its first electrified model, the new CUPRA Leon e-HYBRID. The spot stars Daniel Brühl, known from films such as Inglourious Basterds, Rush and Good bye, Lenin! and TV shows like The Alienist. The Spanish-German Hollywood actor joins the CUPRA Tribe as the brand’s latest ambassador. In addition, the commercial score was exclusively composed, arranged and produced by the award winning jazz star Kamasi Washington.