• White is the most widely chosen colour for cars worldwide, followed by black and grey
• In India there are hardly any black vehicles, while the colour red is a big favourite in Mediterranean countries
• Climate, personal taste and superstitions influence colour choices

The automotive sector is experiencing a constant revolution that goes from electric mobility to digitalisation, but there is still a special moment at the time of buying a vehicle that has not changed - when people choose the colour of their future car. But what lies behind a choice that thousands of customers make every day all over the world?

White tops the list: according to data by Axalta Coating Systems it is the most popular colour in the world. 39% of car owners prefer this colour, which tops the list for the seventh consecutive year. Their figures are in line with SEAT's, whose customers widely prefer the c