• The multiple awarded touring car racer will be the CUPRA e-Racer official driver
• Ekström will be presented at the CUPRA stand in the IAA Frankfurt International Motor Show
• CUPRA goes all-electric with its new e-ambassador and the CUPRA Concept

To continue driving the future of motorsport, CUPRA has signed Mattias Ekström as the new e-ambassador of the brand. The Swedish racer joins the Tribe to lead CUPRA’s electric racing strategy. Besides, Ekström will become the CUPRA e-Racer official driver.

The special car division from SEAT and the Swedish pilot’s alliance embodies the spirit of motorsport innovation. While CUPRA is pioneering the racing world with the CUPRA e-Racer, the first-ever electric touring car, Ekström has mastered different forms of competition such as the FIA World Rally Cross Championship, where he created his own team.